It starts with the summary
Start Strong with a clear, punchy summary. A little bit of effort here shows ten-fold in your ad! Make sure it includes every point you want our AI system to consider in generation. If it doesn't know it... it can't write it in the script
Make the most of those drafts
With Waymark, you get unlimited experiments, tests and trials at the 'generate button.' So don't hold back! Go for a least three runs at a potential spot - practice makes perfect, right?!
Have a knockout call to action
Don't leave viewers wondering, "So, what now?" Keep it clear and simple. Think of this like leaving a trail of candy leading viewers right to your door.
Ride the stock wave
Stock assets can be total gems if used correctly! Steer clear of the stuff and overly posed ones. Pick visuals with movement and unexpected angles to add a slick look to your video.
Bad Logos are a no-go
The logo is the company's calling card. If it looks good, it will elevate the rest of the ad. Remove any white background and make sure it's clear and sharp. Trust us, it makes a big difference!
Make some noise
Music can set the mood like nothing else. Try different tunes and see how it changes the feel of your video. The right beat can be a game-changer!
Add a human touch
People connect to people. Show humans in relatable, real-life experiences to build trust. Go for organic images of humans whenever it makes sense.
Show off happy customers
Let your happy customers do your bragging. Slide in a testimonial and let your feel-good customer stories win some hearts!
Foster a sense of urgency
Make an offer they can't refuse, and soon! Slipping in a limited offer can make your call to action a bit more tempting.