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Sales Use Case

Sell with creative --> How to use Spec Spots at scale

Ian Donaldson avatar
Written by Ian Donaldson
Updated over 4 months ago

Specs Sell Spots!...but, creative teams are smaller than your sales force and strapped for resources. Spec spots, historically, have been time-consuming and costly to make.

Enter Waymark... why not empower your sellers to create specs! Our platform is built for this job, as +75% of Waymark users are media sellers. Waymark is built for speed, so you can generate unlimited specs, ready within minutes!

Using Waymark for Specs can lead to:

  1. Excited and engaged prospects → More Ad Partners

  2. Shortened sales cycles → More Campaigns

  3. Overcome objections → More Revenue

Your sales process with Waymark

Case 1: Learn about the business

  • Let Waymark AI gather key messaging or promotions using the brand's URL

  • Jot down these details from the about section of the brand tile

Case 2: Prospecting. Reach out via email/LinkedIn

  • AEs use Waymark to create a spec and send it in their outreach!

    • Use the preview links to include the spec without having to attach a file

    • Showing a prospect their brand in a video ad creates emotional buying behavior, hooking more brands during the prospecting phase

Case 3: Walk in to business prospect

  • AEs use Waymark to create a spec and show it on their device

    • Waymark is supported on mobile!

Case 4: Gather information and inspiration

  • Develop a few spec spots using Waymark AI and showcase them to the prospect

    • 3 is our recommendation!

  • Use different lengths and formats to show the different options for styles and placement

  • Whether you end up using the full Waymark video or not, feel free to grab inspiration, script ideas, etc from our platform

Case 5: Discuss goals and needs with the brand

  • Show Waymark spec spots as an example and starting point for the conversation

  • Let the prospect know these spects are fully customizable and changed can be made

  • Gather feedback on the sample ads in order to make improvements before next meetings

Case 6: Discuss creative needs?

  • Do they have specific assets they want to use?

    • Video, Font, Images, Logos are all able to be uploaded to Waymark

  • Can this be fulfilled by Waymark or does it need to be custom?

    • AEs use this opportunity to upsell from the Waymark spec to a custom creative package to increase the brands total spend!

Case 7: Outline options for linear and digital

  • Use Waymark spots to show both wide and vertical videos, increasing their interest in digital and multi-format campaigns

  • Boost your revenue by making a total video approach affordable to local businesses using Waymark spots

Case 8: Present a campaign plan

  • Showcase updated ideas to get brands excited about the plan

  • Overcome the most common objection of video production being too expensive and get more brands on air by offering a Waymark spot as an entry level package

Case 9: Discuss campaign & creative theme

  • If proposing a custom creative plan suggests using a Waymark spot as bridge creative to get client to air faster

  • Use Waymark as a way to present future ideas, options/upsells

Case 10: Winning the deal

  • Congrats! You've increase your ad revenue by using Waymark throughout your sales process!

Feel free to take a look at our formatted pdf of these use cases, attached.

Attachment icon
_Waymark - Sales Use Case + Process.pdf
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