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Video Sales: Tactical Handbook

Actionable methods to open conversations, add value, and extend campaigns with Waymark AI.

Emilia Smith avatar
Written by Emilia Smith
Updated over 3 weeks ago


We generate instant, ready-to-air video ads for your

clients that help you close more business. Here’s how.

Open conversations

Sell with creative: Pre-Sale

  • Make 3 AI videos prior to prospect call/email

  • Make a few light edits if needed. Think AI VO pronunciation, images, and text errors.

  • Don't strive for perfection, the video is going to create a positive impact in the sales process.

Sell with creative: Pitching

  • Present your best video in the beginning of the presentation.

  • Use it as a tool to put the focus on your presentation and take their attention away from distractions outside of your pitch.

  • Identify their position on the video shown.

  • If they are asking about small edits, they are thinking about their branding. This means they are interested in buying the spot and advertising with you.


Add Value

  • Offer more for less: Sales packages

    • Use Waymark's videos to enhance your packages and outpace competitors on price, speed and production support.

    • Repurpose existing spots or b-roll for entirely new TV commercials.

    • Bundle Waymark videos into entry-level packages.


Extend Campaigns

Maximize every partnership: Upsell opportunities

  • If clients ask about large edits to a Waymark spot; use it as an upsell opportunity.

    • If they want to move/enlarge/shrink text and images - potential to use another Waymark template or full scale production.

    • If they want to swap images with footage - upsell to full scale production.

    • If they want to use foreign language voice-overs - could still be a Waymark spot if internal talent can produce the files.

For more information, click on the PDF found here:

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