We generate instant, ready-to-air video ads for your
clients that help you close more business. Here’s how.
Open conversations
Sell with creative: Pre-Sale
- Make 3 AI videos prior to prospect call/email 
- Make a few light edits if needed. Think AI VO pronunciation, images, and text errors. 
- Don't strive for perfection, the video is going to create a positive impact in the sales process. 
Sell with creative: Pitching
- Present your best video in the beginning of the presentation. 
- Use it as a tool to put the focus on your presentation and take their attention away from distractions outside of your pitch. 
- Identify their position on the video shown. 
- If they are asking about small edits, they are thinking about their branding. This means they are interested in buying the spot and advertising with you. 
Add Value
- Offer more for less: Sales packages- Use Waymark's videos to enhance your packages and outpace competitors on price, speed and production support. 
- Repurpose existing spots or b-roll for entirely new TV commercials. 
- Bundle Waymark videos into entry-level packages. 
 
Extend Campaigns
Maximize every partnership: Upsell opportunities
- If clients ask about large edits to a Waymark spot; use it as an upsell opportunity. - If they want to move/enlarge/shrink text and images - potential to use another Waymark template or full scale production. 
- If they want to swap images with footage - upsell to full scale production. 
- If they want to use foreign language voice-overs - could still be a Waymark spot if internal talent can produce the files. 
 
For more information, click on the PDF found here:


