Setting direction lets you optionally shape the focus of your voice-over script and text. You can instruct Waymark AI with specific or general prompts in the Set Direction sections on both the video generator or editor.
Direction primarily impacts:
Voice over script
On-screen text
Note: The platform will do its best to match imagery and footage to the voiceover script but at this time we are unable to show specific image or footage requested in the Direction instructions. For more on how to find the right imagery and footage refer here.
Setting Direction
Setting Direction
Start your AI video generation
On the Set Direction screen, click write your own or click on a specific topic and click the pencil icon
Provide details around what the voiceover script and text on the screen should highlight in the spec. See our tips in this article on prompting.
Click Generate Video! You have unlimited generations so keep tweaking in the AI tab or in the editor once you find a template you like.
Note: These instructions will not apply to voice direction, which you can learn about instructing here.
Editing Direction in the Editor
Editing Direction in the Editor
To edit the direction after the initial video has been generated, follow these instructions. This will keep your template but change the voiceover and text on your draft.
From the Editor, navigate to the top left and select the pencil icon next to your brand profile
From the brand profile, you’ll click Start Direction to input your direction, just as you would in the AI generator flow
Click on write your own or the pencil icon on a suggested topic
Provide details around what the voiceover script and text on the screen should highlight in the spec.
Click Generate New Video and a new script, video text, and footage or images will fill out the existing template in the Editor.
Note: The video generator will do its best to match imagery and footage to the voiceover script.
Tips on Writing Direction Prompts
Tips on Writing Direction Prompts
The direction will not impact the template selected, however your text and script will influence the images and footage selected for the spec generation.
For the Set Direction step, you’ll get the best results when you try the following:
Specify the main topic for the voiceover script and matching text on screen (you can use the four suggested topics and expand on them, combine them, or mention a specific promotion/marketing slogan etc)
Putting customer copy, specific promotions, or story requirements that were not pulled into the Brand Profile “About” section
Writing what the script should say with “Use this script verbatim:”
What to avoid
Specific time references
Do not instruct specific text or script duration (e.g., "Make the text “SHOP NOW” show for exactly 15 seconds", “Show website URL at :22”).
References to prior generations
Do not ask the system to change based on the last script you made (e.g., "make the script more professional than the last video"). Every request is a new conversation.
Writing a long or mismatched script
If your script doesn’t fit in with the brand profile’s copy or is too long (over 100 words), the voiceover script will resort back to using the brand profile marketing and product & services copy to generate a script.
Instructing for specific colors, imagery, footage, or transitions
The system finds imagery to match the text and voiceover so rather than instructing the kinds of images or footage you'd like to see, you can mention those things as words in your brand profile or in the set direction modal.
Examples of best practices
"Use this script verbatim: Sign up today for your first class free at FitnessGym.com"
“Mention promotion for free class at Power Fitness, promotion ends 3/30”
"Luxury real estate, trusted advisors, local expertise, beautiful homes on the market now, call today"
Copies, Cutdowns, and Translations
Copies, Cutdowns, and Translations
Prompt direction is saved and applies to copies of the video and cut-down or translated Variations.