There are many things to keep in mind when it comes to a professional-looking video.
Of course, you can always use our default examples as a guide for best practices.
Fonts & Text
Make sure your text follows the same format
Are you using capitalization? Or working in all lowercase?
Check that your text is the same size - with our text shrinking feature, sometimes text will shrink down in one field but not the other - you can use spaces and enters to make text smaller and match the rest.
Readability
Can you read all of the text on screen when it's shown?
Play it back
Does your script flow with the video? Is the most important information the biggest, and are you using the subtext fields for supporting ideas or contact info?
Select the font that most closely matches the brand/logo
You can favorite any font in a brand profile and have it applied whenever you run Brand It.
Colors
Are you working with the brand colors?
If not, try using the colorzilla extension to get the hex codes for primary and complimentary colors on any web page.
Visibility
Make sure your text pops - use complementary colors for the background and text.
Images & Footage
Does everything look as high-quality as possible?
If not, try using our image upscaling feature
This feature is not available for footage
How are your images positioned? Is anything cut off?
Check your fit and fill options to adjust your focal point, crop, and zoom
When you have text over images, try using our filters to darken your images to help your text stand out
Use horizontal footage for wide templates and vertical footage for tall templates
If you don't have high-quality footage to work with, use our free stock options.
Make sure your footage is long enough for the spot - when you play it back, does your footage pause before transitioning to the next scene?
Make sure you are using the best part of each footage clip - slide the timeline bar left or right to include specific parts of the clip - don't have the video transition off halfway through a high five and leave us all hanging.
Branding
Be sure to showcase the brand logo/name, website, or phone number where you can
Put the business up front - let viewers know who the business is and what they do right off the bat.
Have any questions? Reach out on live chat, and we'll be happy to assist you!